3 Ways to Increase Revenue: 1) Get More Customers (Purchases) 2) Increase the Frequency of Purchase 3) Increase the Value Per Purchase 1) Get More Customers (Purchases) Marketing / Retargeting / Creative Partnerships / JVs / Referrals 2) Increase the Frequency of Purchase Marketing to Current Customers / Reactivating Old Customers / Continuity Products / New and Improved Products 3) Increase the Value Per Purchase Upsells / Downsells / Cross-Sells